Building a Brand from the Inside Out sponsored by Whittaker Co.

Mon. October 29| 1:15 PM - 2:00 PM | C140

What brings a brand to life? A logo? A website? A stock symbol? These are just brand-recognition representations and not what the brand stands for. So, what does embody and solidify the brand promise? Southwest Airlines has a simple answer—people. In “Building a Brand from the Inside Out,” Linda Rutherford, Senior Vice President and Chief Communications Officer at Southwest Airlines, will explain why employee engagement is the single most important element when any of us are thinking about our brands. Learn from this 25-year Southwest Airlines veteran about creating an “employee first” culture, so every customer interaction with your company furthers the organization’s image and goals and makes for a healthy and thriving culture.

How to Register: Interested in this session? Don't forget to buy the seminar package!

Type: Seminar

Track: Residential Cleaning Track, brought to you by ARCSI, a Division of ISSA, Sponsored Sessions

Handout(s): Certificate of Completion

Session Sponsor


Linda Rutherford

Linda Rutherford

Senior Vice President and Chief Communications Officer